Real Estate’s New Luxury Channel: Handwritten Mail
In today’s real estate landscape, buyers and sellers are faced with more messaging than ever before. Their inboxes are flooded with templated newsletters, their social media feeds filled with ads, and their mailboxes stacked with printed postcards that look nearly identical from agent to agent. As digital communication becomes increasingly automated, clients have begun craving […]
What Works vs. What Doesn’t in Personalized Direct Mail
Why generic messaging fails, and how personalization drives response Personalized direct mail continues to outperform many digital channels, but only when personalization goes beyond a name merge. For organizations sending high volumes of mail, the difference between success and waste comes down to relevance, presentation, and execution. What Works Data-driven personalization Successful campaigns use clean, […]