Marketing campaigns that follow the calendar are a great way to stay relevant — but adding a personal touch can take them to the next level. For med spas, handwritten seasonal direct mail campaigns are proving to be a low-effort, high-impact solution.
Why it works: Email promotions often get buried. Handwritten cards, on the other hand, stand out. Clients are more likely to read, remember, and act on a beautifully crafted message that feels tailor-made just for them.
Ideas for year-round outreach:
- Spring: Offer seasonal skin refresh services.
- Summer: Promote travel-ready treatments and sunscreen bundles.
- Fall: Encourage pre-holiday skincare with special discounts.
- Winter: Gift card reminders, customer appreciation messages, and “Thank you” notes.
Automate the magic: With a yearly calendar and AutoPen technology, you can pre-schedule handwritten cards to go out at just the right times. This ensures consistent client engagement without straining your team.
Pro Tip: Add small extras like samples or exclusive codes for a deluxe unboxing experience.
Year-round connection doesn’t have to be complicated. With the right tools and strategy, your med spa can maintain a luxury experience from mailbox to treatment room.