Love Letters Still Work: What Valentine’s Day Teaches Us About Direct Mail
Long before digital marketing existed, love letters were one of the most powerful forms of communication. They were thoughtful, deliberate, and deeply personal. Each one carried intention, from the choice of words to the act of putting pen to paper. Valentine’s Day serves as a reminder that even in a world driven by speed and […]
Why Your Customers Fall in Love with Brands That Feel Personal
Valentine’s Day is often associated with grand gestures, but the moments that matter most are usually the thoughtful ones. A handwritten note. A message that feels specific. A reminder that someone took the time to care. In marketing, the same principle applies. Customers do not fall in love with brands because of flashy campaigns or […]
What Works in Donor Outreach vs. What Doesn’t
Donor outreach is most effective when it prioritizes relationship-building over transactions. How you communicate matters just as much as how often. What Works Gratitude-forward communication Personalized thank-you notes and acknowledgments strengthen donor loyalty and retention. Storytelling with impact Donors respond to stories that show real outcomes, not just statistics. Integrated outreach strategies Combining direct mail […]