The Omni-Channel Secret Weapon: How Handwritten Mail and QR Codes Create Unmatched Engagement
For years, marketers treated direct mail and digital engagement as separate territories. Physical mail was personal and tangible, while digital channels were fast, measurable, and convenient. Rarely were the two combined, even though consumers interact across both worlds daily. Recently, a powerful hybrid strategy has emerged: pairing handwritten notes with QR codes. This approach allows […]
What Works vs. What Doesn’t in Personalized Direct Mail
Why generic messaging fails, and how personalization drives response Personalized direct mail continues to outperform many digital channels, but only when personalization goes beyond a name merge. For organizations sending high volumes of mail, the difference between success and waste comes down to relevance, presentation, and execution. What Works Data-driven personalization Successful campaigns use clean, […]