The Omni-Channel Secret Weapon: How Handwritten Mail and QR Codes Create Unmatched Engagement
For years, marketers treated direct mail and digital engagement as separate territories. Physical mail was personal and tangible, while digital channels were fast, measurable, and convenient. Rarely were the two combined, even though consumers interact across both worlds daily. Recently, a powerful hybrid strategy has emerged: pairing handwritten notes with QR codes. This approach allows […]