Agents all have them: old spreadsheets of past open house attendees, expired listings, or online leads that have gone quiet. Instead of writing them off or bombarding them with more automated emails, successful agents are turning to a more human touch — handwritten mail.
Why handwritten works for cold leads: Cold leads aren’t unqualified; they’re just unengaged. Over time, digital fatigue sets in. But when someone receives a handwritten note in their mailbox, it cuts through that fatigue. It signals effort, thoughtfulness, and genuine interest — all things that reignite trust.
What to write:
- Reconnect: “Hi [Name], I hope you’re well! Just wanted to check in and see if moving is still something on your radar.”
- Market updates: “Thought you might like a quick update on what’s happening in your neighborhood.”
- Personalized messages: Referencing the last home they viewed or a previous conversation shows attention to detail.
Add value:
- Include a market snapshot.
- Share a tip about timing or mortgage trends.
- Invite them to a local event or open house.
Scaling it: Using AutoPen machines, you can send hundreds of authentic-looking notes that reflect your brand voice and personality. This is especially helpful when reactivating large lead databases without sounding impersonal.
By replacing cold pitches with warm, personal notes, you not only re-engage past prospects — you remind them that you’re more than just another agent.